Week 8: Multi Multi Media Mania!

Versus...

The battle continues.. APPLE VS SAMSUNG!

Internet Multimedia

Multimedia is a content that contains a variety of different media, for example, video, images, sounds and texts. Many companies today use multimedia in their marketing communication, given that is a more interactive way to promote their new products to the consumers.

Comparison

1. Both utilises multimedia: I had found this video on Youtube, both also have social media sites such as Twitter and Facebook pages which they update regularly. Likewise, I found the promotional video of new products on their social media sites, as well as their official website.

2. Comparing the two videos, Apple’s use of multimedia seems more advanced than Samsung’s due to the seamless transition between different scenes. as well as the incorporation of computer generated imagery. Samsung video, on the other hand, featured a rather simple use of multimedia, using mainly celebrity assurance and the idea of a family product. 

3. However, apple til this date has been using the same format for their commercials. From the different scenes of the products to someone introducing the product at the start. All has NOT changed. Unlike Samsung - one product probably has like 5 or more different kinds of advertisements. In addition, the purpose of multimedia in marketing communication is to make it look more interactive to consumers, so as to engage and hence entice them to buy the product. 

so my finally verdict!

SAMSUNG!!!

NewsML is an XML standard designed to provide a media-independent, structural framework for multi-media news. NewsML was developed by — and is a registered trademark of — the IPTC (International Press Telecommunication Council). It is structure based, leaving layout and other presentation features to style sheets and other presentation languages such as XHTML or SMIL.

It has also been adopted as Japanese Industry Standard (JIS) X7201:2005.

Currently, NewsML has 2 standards

1. NewsML 1.x

NewsML 1 is the first design of the NewsML approach to exchange news. It was adopted by big news agencies around the globe and is still in use.
NewsML 1 was released first in 2000, the current version is 1.2 of 2003.

2. NewsML -G2

NewsML-G2 is the next step in the NewsML evolution: it builds on a framework which is common to a whole family of news exchange standards while its focus remains on the exchange of general news. Also the handling of metadata values has been improved.
NewsML-G2 2.0 was first released in spring 2008, the current version is 2.1.